Author name: Neha Xavier

Instagram marketing today is driven by strategy, content performance, and user interaction rather than posting frequency alone. This article explains the fundamentals behind campaigns, engagement behavior, and visibility signals in a clear and practical way.

AI in social media is transforming content creation, audience targeting, and engagement through real-time automation and data-driven insights.

Social media growth in 2026 is becoming harder for brands due to reduced organic reach, rising ad costs, stricter algorithms, and increasing content competition.